Methods

5 results for "Innovation"

Trend Scoring : More than just monitoring !

Methods, Innovation, R3mScore

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Methods, Innovation, Emotions, R3mScore

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

Quickly test and identify your winning concepts

Methods, Innovation, Emotions

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

INTERVIEW – Should we rethink innovation testing?

Methods, Innovation

Whether it is a question of disruptive innovation or incremental innovation, François Abiven, director of Repères, is convinced of the power of test and learn, especially if the latter is based on consumer emotions.

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