Methods

Turn your challenges into innovation opportunities with Repères and Inspire.
Our multi-step, hybrid methodology-combining qualitative and quantitative research, foresight, and collective innovation-is designed specifically for your most strategic products: your iconics.

The Key Product Assets method identifies the essential attributes of a product/brand, its distinctive assets and elements that are likely to evolve. Based on a hybrid consumer + AI analysis and inspired by the work of Géraldine Michel and Byron Sharp on brand identity and distinctive assets, it guides renovation, innovation and identity consistency.