Testing products with children: an agile and emotional approach for more accurate insights

Testing a product with young people - whether children or teenagers - always represents a methodological challenge: difficulty maintaining attention, biases introduced by overly standardized questionnaires… Yet capturing their genuine feedback is essential to help brands develop products that are both suitable and appealing.
At Repères, we have developed a specific approach based on emotional spontaneity, allowing us to get as close as possible to the real experience of these young consumers.

Case study: Agile concepts screening for a biscuit brand

To prepare its innovation plan, our client wanted to evaluate around fifteen new concepts. Using a hybrid methodology combining rational indicators and emotional measurement via the R3M Score®, the study made it possible to prioritise ideas, identify those that were essential to launch quickly and detect areas that needed further work.
The result: a clear, secure and predictive innovation plan for investing in the concepts that create the most value.