Methods

Preference Mapping without sensory data is possible!

Methods, Prefmap, Sensory, Product testing, Innovation

Preference Mapping studies, or Prefmap, provide actionable insights for R&D teams to understand what consumers' sensory expectations are and to precisely identify the ideal sensory profile that maximizes consumer preferences.

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Trend Scoring : More than just monitoring !

Methods, Innovation, R3mScore

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

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Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Methods, Innovation, Emotions, R3mScore

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

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Brand Positioning Test and Pack execution

Methods, Emotions, R3mScore

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

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Quickly test and identify your winning concepts

Methods, Innovation, Emotions

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

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Multi‑Sensory Creative Experience

Methods, Immersion, Sensory, Innovation, Product testing

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

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How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

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Proofmakers in synergy with Repères for Décathlon

Methods

Focus on a study process enabling the quantification of personae, previously identified qualitatively, for targeted and prioritized strategic actions.

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Maximise the Success of Your Focus Groups With a Pre‑Task

Methods, Quali

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task!

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How to optimize your preference mapping and segmentation ? RECO#2

Methods, Prefmap, Sensory, Product testing, Innovation

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