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Repères
  • Our expertise
  • Our commitments
  • Who are we ?
  • References
  • Insights
    • News
    • Methods
    • Webinars
  • Contact
  • FR | EN

Methods

Testing Sweet Products: How to Avoid Bias and Accurately Measure Consumer Acceptability

Tags: Methods, Product testing, Sensory, Emotions
When testing sweet products, study design strongly impacts consumer perception. Discover how Repères secures sugar-reduction testing using sequential monadic protocols, home use tests, and emotional measurement to capture true acceptability
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Product testing: Choosing the right protocol to generate actionable insights RECO#1

Tags: Methods, Product testing, Sensory
Reco #1 —At-home vs in-hall testing: where to conduct product tests for genuine consumer feedback?
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Product testing: Choosing the right protocol to generate actionable insights RECO#2

Tags: Methods, Product testing, Sensory
Reco #2 — Monadic vs Sequential: how to structure tests for reliable and actionable results?
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Product testing: Choosing the right protocol to generate actionable insights RECO#3

Tags: Methods, Product testing, Sensory
Reco #3 — Blind vs Branded product tests: are you testing the formula or the full offer?
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Product testing: Choosing the right protocol to generate actionable insights RECO#4

Tags: Methods, Product testing, Sensory, R3mScore, Emotions
Reco #4 — Measuring what consumers feel… Not just what they say
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Emotions & AI: how can we enhance cosmetic product testing?

Tags: News, Methods, Innovation, Product testing
Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.
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Preference Mapping without sensory data is possible!

Tags: Methods, Prefmap, Sensory, Product testing, Innovation
No sensory data available on your products? Use consumers' own words to describe and model their preferences!
Although sensory description by experts remains the most effective approach for mapping preferences, Repères has demonstrated that consumer language can be a good substitute for understanding product perception, positioning products and modelling preferences.
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Trend Scoring : More than just monitoring !

Tags: Methods, Innovation, R3mScore
In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?
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Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Tags: Methods, Innovation, Emotions, R3mScore
With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.
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Brand Positioning Test and Pack execution

Tags: Methods, Emotions, R3mScore
Are you sure that your perceived brand positioning corresponds to desired brand positioning?
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