Before undertaking any repositioning actions, it is essential to carefully analyse the current situation. Repères Insights offers a comprehensive methodology for diagnosing the performance of your offering, both in itself and against the competition. By combining emotional, perceptual and rational measures, our approach identifies strengths, weaknesses and areas for optimisation so that you can (re)become the obvious choice in the eyes of shoppers.
In a market saturated with references, packaging is often the first point of contact between the brand and the consumer. Repères Insights has developed two complementary approaches depending on your level of development — agile screening to choose the best design or validation of your packaging in real conditions — to measure the effectiveness of packaging on both an emotional and rational level. This enables us to identify the most impactful designs, capable of standing out, convincing and triggering a purchase in a matter of seconds.
Testing a product with young people - whether children or teenagers - always represents a methodological challenge: difficulty maintaining attention, biases introduced by overly standardized questionnaires… Yet capturing their genuine feedback is essential to help brands develop products that are both suitable and appealing.
At Repères, we have developed a specific approach based on emotional spontaneity, allowing us to get as close as possible to the real experience of these young consumers.
When testing sweet products, study design strongly impacts consumer perception. Discover how Repères secures sugar-reduction testing using sequential monadic protocols, home use tests, and emotional measurement to capture true acceptability
Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.