Methods

7 results for "Emotions"

Testing Sweet Products: How to Avoid Bias and Accurately Measure Consumer Acceptability

Methods, Product testing, Sensory, Emotions

When testing sweet products, study design strongly impacts consumer perception. Discover how Repères secures sugar-reduction testing using sequential monadic protocols, home use tests, and emotional measurement to capture true acceptability

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Product testing: Choosing the right protocol to generate actionable insights RECO#4

Methods, Product testing, Sensory, R3mScore, Emotions

Reco #4 — Measuring what consumers feel… Not just what they say

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Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Methods, Innovation, Emotions, R3mScore

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

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Brand Positioning Test and Pack execution

Methods, Emotions, R3mScore

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

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Quickly test and identify your winning concepts

Methods, Innovation, Emotions

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

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How to optimize your preference mapping and segmentation ? RECO#1

Methods, Prefmap, Sensory, Emotions, Product testing, Innovation

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A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

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