Methods

2 results for "Trends"

Case study: Scoring food trends to identify promising innovations for tomorrow

Methods, Trends, Innovation, R3mScore, Emotions

How can you test a large number of ideas/trends with consumers to gauge their potential ? How to identify those that will make a difference tomorrow from those that will remain marginal?
An exclusive Repères approach that has proven its worth. A look back at a use case for a food client.

Trend Scoring : More than just monitoring !

Methods, Innovation, R3mScore, Trends

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

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