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Hair color is one of the most demanding segments in the cosmetics industry. The extreme diversity of hair profiles, consumers' high sensitivity to color results, and the complexity of formulas to evaluate all make designing rigorous consumer tests in this category a true niche expertise. It is precisely in this category that Repères has established itself over more than twenty years as a trusted partner for the sector's leading players.
Whatever the objective - competitive benchmarking, formula renovation, or innovation - succeeding in a consumer test requires a tailored approach and expert support, both for at-home tests and in-salon evaluations.
Numerous studies in management, psychology and neuroscience have shown that natural environments foster creativity.
At Repères, we have launched an ambitious research programme: to study the effect of physical and sensory work environments on creativity. In this article, we take you behind the scenes of our first series of experiments, focusing on the effect of immersive natural environments on idea generation.