Who are we?

Repères, a team of specialists
sharing the same philosophy to bring the best results to its clients

Our philosophy

The philosophy of Repères is based on profoundly human values: close relationships, trust, agility.

The Institute for Emotional Research and Marketing: Exploring Consumer Insights and Strategic Brand Support

At the heart of innovation for over 40 years, Repères has become one of the benchmarks for product testing and consumer experience while developing a unique brand experience.

Thanks to our values, our teams, our independence and our human‑sized structure, we are committed to developing a close and quality relationship , while remaining flexible . Thanks to this, we can agilely support our clients in building the best product or service offering, in order to maximize the impact of their marketing mix and strengthen the connection between consumers or customers and their brand.

Why our signature?
#WhatReallyMatters!

Because it is important to make the right decisions quickly and simply

We help our clients grow their business and focus on what really matters by removing data noise, insignificant information and demonstration, to leave room only for essentials: key lessons learned, operational recommendations, convictions.

Because it is necessary to combine the rational and the emotional to obtain the real perception of the consumer/customer

To understand what is crucial, we go beyond the declarative, beyond the rational, to identify the real drivers of appreciation and behavior. Our methods are based on the most recent theoretical foundations, which emphasize the importance of emotions in decision‑making processes, and on our resources which favor spontaneity and quick access to essential information.

Because you need clear results and operational recommendations

Our reports and presentations, which highlight key points, are transferable and mobilizing, for clear and effective actions. We offer documents adapted to each internal representative of our clients, from the summary for the attention of the management to the detailed results for the research managers. We take care not to blur the message with what could constitute an obstacle (incidental information, too voluminous reports, demonstrations without convictions).

A team of specialists at your side

Our team of specialists supports you in your projects.
Assigned to your brand, they will allow you to understand your targets
and adopt the most effective marketing strategy to achieve your goals.

François has been managing Repères since 1998. There, he has been able to develop his passion for marketing studies and methodological innovation.

The entrepreneurial dimension of Repères is also a great source of satisfaction for him. It is a great human adventure: a close-knit team has been able to create a fulfilling and supportive environment while respecting fundamental values, namely ethics, high standards, the constant search for progress, and long-term customer partnership.

François ABIVEN

CEO

Catherine has over 30 years of experience in the Institute and with the advertiser, with a strong knowledge of mass consumption and transport.

She offers her clients a real partnership relationship based on continuous and mutual enrichment. These years have allowed her to develop real expertise on the issues of brands and products that she associates with multiple motivations: understanding by analyzing, abstracting from the noise, selecting what is useful for marketing teams in order to facilitate decision-making.

Catherine SCHUTZ‑BUSSAT

Partner and Director of Quanti Department

Bénédicte has been supporting advertisers for over 20 years in understanding their market, developing their offers and their brands, in France and internationally.

With a dual marketing and sensory profile, Bénédicte has developed strong methodological expertise, particularly in the cosmetic field that she loves. She actively participates in the implementation of new innovative protocols, such as the integration of emotions.

Benedicte LUNEL

Partner and Director of Repères Beauty

Passionate about the marketing of consumer products, Antoine has been supporting advertisers and SMEs in their development strategies at national and international level for over 25 years.

The renewal of the proposed methodologies allows it to offer its customers the best answers to their problems, at the best cost price, in a spirit of partnership. By capitalizing on the diversified expertise of its teams, it intervenes throughout the innovation process: from deciphering consumer expectations to identifying promising concepts to finalizing product mixes.

Antoine MERY

Partner and Department Director

Armelle has over 20 years of experience in marketing studies.

She supports her clients in understanding their markets and helps them develop strong offers and brands. Listening to their specific needs, Armelle is particularly keen to build a real partnership with her clients.

Armelle KRUMMENACKER

Pole Director

A graduate of the IAE of Bordeaux, Sandra grew up in the world of studies on FMCG categories and in particular beauty and hygiene products.

With nearly 20 years of experience in institutes, including 15 years at Repères, she is an outstanding advisor to help cosmetic brands build a strong identity and improve their offer. Her expertise allows her to imagine and design innovative study protocols such as testing with professional targets or hybrid methodologies.

Sandra DUBRULLE

Quantitative Studies Client Manager

Our history
in a few key dates

1980
Founding by Nadie de Saint‑Jores

1998
François Abiven CEO

2006
First uses of online communities for consumer product testing

2007
Repères, the world's first research institute to set up in a virtual world (Second Life)

2008
Research on nonverbal measures

2014
Creation of the R3MSCORE emotional measure based on spontaneous language

2017
Creation of the start‑up The Lab in the Bag, design of multi‑sensory immersive spaces (spin‑off of Repères)

2019
Launch of the start‑up R3m Score, emotional language analysis software (spin‑off of Repères)

2023
Integration of the R3m Score emotional measurement at Repères in Preference Mapping methodologies

Two other companies of the Groupe Repères
#Innovation #EmotionalMarketing #Immersion #Multi‑sensory

R3m Score®
A revolution in understanding and evaluating customer experience

Because the world is constantly changing, accelerating and disrupting norms, we must succeed in seizing the moment, breaking away from fixed standards and capturing what really makes sense.

The R3m Score^® approach perfectly meets this new imperative and marks the end of rationalization and induction biases, convenience responses or deferred responses.

With R3m Score^® , you finally have access to real‑life experiences and the totally personalized and spontaneous expression of perceptions.

Immersive studies with
The Lab in the Bag®

Immersive multisensory spaces^©

Immersive rooms are multi‑sensory spaces (sight, smell, hearing, touch, taste). They are standard or adaptable, modular and fully customizable.

This polysensory experience tool makes it possible to measure consumers' appreciation of a product in a given context as close to reality as possible.

A range of mobile sensory booths^© to standardize the grounds

Constantly innovating, The Lab in the Bag^® also offers a range of sensory booths^© available for rental and purchase.
These booths guarantee strictly identical testing conditions, regardless of location or time of year.

These spaces are modular, flexible and easy to install.

Our partners

Business network

We have established long‑standing partnerships with partners who are excellent in their field and whose expertise complements ours.

Émulsion Créative is an agency providing facilitation, coaching, training and consulting in innovation management.

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A data management specialist, Double Précision processes data and offers tailor‑made statistical solutions.

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Professional network

We belong to a professional network that guarantees professional ethics, respect for processes and practices, promotion of our values, and innovation in our profession.

A union representing research professionals in France, SYNTEC Etudes is a privileged place for exchange, confrontation of ideas, development of reflections and action programs to provide the best service to their clients.

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International association of market research professionals, it encourages and improves practices in the field of studies.

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A national marketing association, it gives professionals in the field the means to mobilize the full power of marketing to serve the future of their business.

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The French Society of Sensory Analysis brings together players in sensory evaluation, both in terms of sensory approaches and consumer approaches.

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Cosmetic Valley is a competitiveness cluster whose mission is to develop the cosmetics and perfumery sector in France.

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University network

Our innovation approach is fueled by work carried out in collaboration with researchers and establishments recognized in their respective fields.

The leading European school of engineers and managers in the field of living things and the environment.

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A unique research center within the hotel and catering higher education institutions that studies the human‑food relationship.

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California's public university, ranked among the nation's top in agriculture, environmental sciences and veterinary medicine.

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CERAG (Center for Applied Studies and Research in Management) is the Research Unit of the University of Grenoble Alpes (UGA) dedicated to management sciences.

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Questions, projects?
Contact us now

We look forward to speaking with you.

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Repères 242 boulevard Voltaire 75011 - Paris

+33 (0)1 44 29 60 00

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People first : trust and team spirit are at the heart of our corporate charter.

Repères is a company convinced that a good internal climate leads to quality services and a lasting relationship with its customers.

We support a sustainable economy

Who are we?

Our philosophy

Our specialists

Our story

Our other companies

Our partners

Our philosophy

The Institute for Emotional Research and Marketing: Exploring Consumer Insights and Strategic Brand Support

Why our signature?
#WhatReallyMatters!

Because it is important to make the right decisions quickly and simply

Because it is necessary to combine the rational and the emotional to obtain the real perception of the consumer/customer

Because you need clear results and operational recommendations