Test your products and services

Maximize the performance of your offer by optimizing your concepts, products, packaging and ranges.

Product Testing

Product testing is the core business of Repères. Identify key success factors (implicit and explicit) to optimize your offer.

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Concept Testing

Quickly test and identify your winning concepts or maximize your concept by adopting different possible approaches that combine emotional measurement and conceptual potential.

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Packaging Testing

Test, optimize and measure the impact of packs, in absolute terms or in a competitive environment, with a complete diagnosis combining the emotional and the rational.

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Preference Mapping

Gain a good understanding of consumer sensory preferences and identify, for each preference segment, the sensory profile of the ideal product.

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Trade‑Off

Analyze purchasing motivations and identify consumers' (often unconscious) choice processes, to estimate potential, build the best offer, or even measure price elasticity.

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Optimal range (TURF)

Build an optimal range by identifying the most attractive references and considering the diversity of consumer preferences.

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Test your products, formulas and services

Measure the performance of your products and identify priority optimization levers.

Repères has expertise in Product Testing. We support major players in different markets in setting up ad hoc methodologies that can be deployed across multiple countries and multiple targets.

We adapt the protocol to your problem, your constraints and your objectives, whether they are marketing or R&D oriented :

monadic or sequential to exacerbate differences
at home, in the gym or online
blind (to measure the intrinsic performance of the product) or “branded” (to measure the product with the impact of the brand).

More than just a product test, Repères offers you the chance to go further with its multiple expertise and modular solutions:

combine emotional and rational reactions, to go beyond the declarative and be more predictive, thanks to our exclusive R3m Score® measurement
be as close as possible to the consumer experience (in real time, in immersion)
dig into performance through in‑depth analyses (in‑depth open questions, new Quali questioning of certain consumers, link with objective sensory data)
offer cutting‑edge statistical analyses (modeling using Bayesian networks to understand and prioritize actions).

Test your concepts

Co‑create, screen multiple concepts or measure the potential of your concepts in a competitive situation.

We carry out a complete and personalized diagnosis to identify the strengths and areas for optimization of your future developments, including the rational and emotional drivers that influence the success of your concepts.

Identify promising concepts most likely to fuel your innovation focus.
Adapt disappointing concepts by identifying areas for optimization.
Boost your prediction capacity with our method for detecting pioneers, i.e. the consumers who are the quickest to adopt an innovation.

Our multidisciplinary teams will support you in defining the methodology best suited to your problem (Quali, Quanti, Explo, Screening or Validation).

Test your packaging

Repères offers a new approach to Packaging Testing, going beyond the GO/NO GO vision for a complete diagnosis of a pack development.

Do you want to know if your pack is seen, how the consumer decodes it or what impact it has on the intention to purchase the product?

Our analysis is based on 3 predictive dimensions, which combine the implicit and the explicit:

Ability of the pack to stand out within its competitive universe (shelf impact, ability to emerge, potential in terms of NA and market share)
Perceptive and emotional asperities compared to the main competitors
In‑depth diagnosis (effectiveness of the elements of the pack, induced image, motivations and obstacles, consumer profile, projected uses)

Prefmap: understanding consumers’ sensory preferences

With Preference Mapping (Prefmap), understand and model your consumers’ preferences to innovate and precisely brief R&D.

Do you want to renovate your offer, expand your range, check that your products are still in line with consumers' sensory expectations?

The Prefmap method makes it possible to measure consumer preferences for a large body of products (representative of the market studied) and to make the link with the objective sensory description (sensory analysis carried out by trained experts or other technical data):

Identify consumers’ preferred product and key sensory drivers to target (definition of the ideal sensory profile to develop).
Segment consumers according to their sensory expectations, in order to develop an offer adapted to each target and cover the different market expectations.
Identify development opportunities and model consumer appreciation of new products.

Thanks to our 20 years of experience in Prefmap, particularly in food and cosmetics, we offer an exclusive and enriched analysis for even more operational augmented Prefmap studies:

an unprecedented segmentation of preferences, more efficient and actionable than traditional methods
an in‑depth diagnosis of consumer perception and feelings, thanks to our R3m Score® approach, to obtain a better understanding of preferences and make the link between sensory description and consumer language
a deepening of the personae that characterize each segment, beyond their sensory preferences, to develop the adapted marketing mix
a tracking model to easily screen your consumer segments, and thus test and validate your new formula and marketing mix developments.

Trade‑Off

Explain and predict consumer choices to build effective offers

When faced with an offer, the processes consumers use to make their choice are often unconscious. The joint analysis or trade‑off conducted by our teams helps you understand this decision‑making.

With its strong trade‑off expertise in many sectors, Repères helps you understand consumer compromises:

Identify the importance of parameters (price, brand, claim, service, etc.) in the consumer choice process.
Model the impact of variations in these different parameters on consumer preferences.
Simulate a wide range of possibilities to develop the best offer, maximizing consumer preference.

You can thus:

Estimate the potential of a new product in a competitive universe
Optimize a concept, a product or a marketing mix
Build a range
Measuring price elasticity.

The Repères specialists support you throughout the study: the teams advise you in defining the key parameters (variables and modalities) to be integrated into the trade‑off , ensure the robustness of the model for you and work to deliver clear, accessible and operational results.

Building an optimal range (TURF)

Maximize the number of satisfied consumers by optimizing the composition of your range using TURF analysis.

Do you want to define the ideal range for a new product category, or optimize an existing range by launching one or more new varieties, in addition to or replacing current varieties?

Our TURF approach allows you to compose your range with attractive and complementary offers, to make it a high‑performance range, limiting the risk of cannibalization.
Our approach also allows us to go further:

Understand your category by identifying the different clusters of expectations existing in the market
Carry out an assessment to date of the coverage of needs by the current range (and by the competition)
Evaluate the attractiveness of the tested offers and obtain a profile of their target audience
Maximize your range coverage while avoiding overly niche offerings
Model your ideal range with our simulation module.

Questions, projects?
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We look forward to speaking with you.

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Repères 242 boulevard Voltaire 75011 - Paris

+33 (0)1 44 29 60 00

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