Methods

Augmented Preference Mapping: integrating overall liking into the construction of the sensory map via MFA for better preference modelling

No sensory data available on your products? Use consumers' own words to describe and model their preferences!
Although sensory description by experts remains the most effective approach for mapping preferences, Repères has demonstrated that consumer language can be a good substitute for understanding product perception, positioning products and modelling preferences.

Augmented Preference Mapping (Prefmap): Leverage consumers' spontaneous feelings to go beyond simple liking.
Enrich consumer understanding, better connect with sensory data to improve Prefmap modeling.

Augmented Preference Mapping (Prefmap): An exclusive analysis for operational and actionable preference segmentation

Augmented Preference Mapping (Prefmap): Better understand and target your preference segments, beyond their sensory preferences
Who are these consumers, how can you communicate with them, and how can you develop a tailored marketing mix to guide them toward their favorite products on the market? Discover the Repères method!