Anticipate the evolution of your market

Explore your targets, identify insights and discover new levers for growth and creation.

Trend Scoring

Emotional scoring beyond simple monitoring: a simple and predictive measure to assess the potential of your market trends

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Exploration & Insight seeking

Explore consumer behavior to better understand their needs, even the most unsuspected ones

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Creative workshops

Co‑create with your consumers and teams to make your innovation processes more efficient, thanks to collaborative and immersive approaches that maximize creativity

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Customer journey

An exclusive approach for evaluating the customer journey that allows you to easily and quickly identify emotional levers of the customer experience, enchanting moments and pain points to optimize

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Trend Scoring

Detecting the most promising trends is essential to continuously innovate with agility. But you still have to make the right choices!

With Trend Scoring, go further than simple monitoring: detect trends with the highest potential and identify the right drivers to exploit and make your future launches a success.

Our method is focused on the analysis of consumers' emotional reaction, for a more predictive response (going beyond rationality) and operational (prioritization of trends and precise diagnosis). Thanks to the R3m Score ^© tool, Trend Scoring is an innovative and easy‑to‑implement device that will allow you to evaluate the potential and maturity of your market trends.

Combining quantitative scores and spontaneous verbatim comments, it provides real drivers and understanding keys for marketing and R&I teams to defend their innovation plans.

Exploration & Insight seeking

Several exploratory Quali approaches to help you better understand your targets while trying to seize a category or a product

Ethno immersion

Proximity to core consumer environment

Interviews on site (home, workplace, in store, etc.)
Rituals and practices filmed and commented according to the "think aloud" method
Videos and photos of living environments
Possibility of injecting concepts, products and testing galenics to release marketing and sensory levers

The Explo Blog

An exploratory study of #Onlive consumer behaviors to better understand needs, even the most unsuspected ones

Sharing individual and collective experience without geographical constraints
Spontaneity and freedom of expression
Diverse mode of expression (text, image, photo, video)
Live monitoring by the advertiser with constant communication

Co‑create with your consumers and your teams

Innovate by putting your consumers and your teams at the center of the process for creating value.

Creative immersive workshops

Our approach is to use multi‑sensory environments to energize and stimulate the creative process.

Promote inclusion: A welcoming space encourages everyone to participate, fostering collaboration and the integration of ideas.
Stimulate imagination: Visual and audio stimuli boost creativity, generating bold solutions to complex challenges.
Maximize engagement: Total immersion captures attention, helps maintain a high level of concentration and enhances the quality of creative contributions.
Strengthen stances: Deepening the concepts developed allows you to refine strategies and make the right choices, in order to make well‑informed and strategic decisions.

To go further, check out our webinar.

The Crea Blog

An online co‑creation approach to identify concepts that can bring about a breakthrough:

Generate ideas with a multi‑week, interactive, prospective online brainstorming session with target consumers.
Have your offer evaluated through collaborative work between consumers, advertisers, forecasting agencies and Repères teams; let’s develop your concepts for tomorrow together!

Optimizing the customer journey

Dive deep into the customer experience by integrating emotional measurement to gain a holistic understanding of all touchpoints with your brand.

Why integrate an emotional dimension into your customer journey analysis? Because emotions reveal what traditional questionnaires cannot capture: consumers’ spontaneous and authentic reactions.

With our approach, we translate collected expressions into emotional intensity, giving you a precise vision of the highlights and disincentives of the customer journey. We are thus able to illustrate the emotional engagement of customers throughout the journey, highlighting the most significant drivers for each of the key stages identified and evaluated.

An exclusive approach to evaluating the customer journey, which can be done "hot" (immediately after the experience) or "cold" (based on memory), which will allow you to easily and quickly identify the emotional levers of the customer experience, the enchanting moments and the pain points to optimize.

To go further, watch our 30‑minute webinar on the subject, hosted by François Abiven, by clicking HERE .

Questions, projects?
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Repères 242 boulevard Voltaire 75011 - Paris

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