Steer your brand

Identify your brand's DNA, whether emotional, reflexive or sensory, to better manage it.

Sensory signature of your brand

Identify the territories of emotional and sensory values linked to your brand identity for a coherent experience, as well as the territories of extension thanks to the sensory DNA.

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Impact of your marketing actions on brand automatisms

Measure how your marketing actions will impact your brand’s Reflex Assets®: will they strengthen, reduce or create new associations in the consumer’s mind? What impact will they have on the key dimensions of your brand, which drive decision‑making processes?

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Anchor your brand sensory signature

Develop your brand in an embodied and vibrant way while respecting its sensory signature.

The brand should be considered as a living, sensory and emotional, functional and relational organism. All its components are active and influential in the relationship with the consumer.

Repères helps you to take all these dimensions into account and to articulate them.

The goal? To allow your brand to evolve and innovate, while respecting its sensory signature, for a stronger connection with the consumer.

Validate the consistency of your marketing actions with your brand’s Reflex Assets®

Understand what your brand has managed to anchor in the consumer's mind to better manage it.

Applied to brands, the R3m Score ^© method identifies and weights what is registered at a REFLEX/AUTOMATIC level in the consumer's mind and which will be the DRIVER of choice behaviors.

Are you developing a new pack design or launching a new advertising campaign and want to check the impact and consistency of your marketing actions in relation to your strategy?

With our exclusive REFLEX ASSETS^® approach using the R3m Score ^© :

Identify the Reflex Assets^® (key dimensions) of your brand that leave a mark on the consumer's mind and that will drive their decision‑making processes.
Measure how your marketing actions impact these assets (reinforcement, reduction, creation of new associations).

Questions, projects?
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We look forward to speaking with you.

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Repères 242 boulevard Voltaire 75011 - Paris

+33 (0)1 44 29 60 00

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Repères is a company convinced that a good internal climate leads to quality services and a lasting relationship with its customers.

We support a sustainable economy

Sensory signature of your brand

Impact of your marketing actions on brand automatisms

Applied to brands, the R3m Score © method identifies and weights what is registered at a REFLEX/AUTOMATIC level in the consumer's mind and which will be the DRIVER of choice behaviors.

Applied to brands, the R3m Score ^© method identifies and weights what is registered at a REFLEX/AUTOMATIC level in the consumer's mind and which will be the DRIVER of choice behaviors.