Methods

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).

A disruptive and agile method for capturing the emotional impact of sounds: understanding evocative and functional territories and identifying the key drivers that make a packaging sound effective and consistent with the rest of the marketing mix
Case study on makeup packaging existing on the market, based on their closing sound (‘click, clack’)