Methods

There is no love, there is only evidence of love

Methods

With increasingly sophisticated consumers, CSR positioning of brands is becoming essential today.

INTERVIEW – Should we rethink innovation testing?

Methods, Innovation

Whether it is a question of disruptive innovation or incremental innovation, François Abiven, director of Repères, is convinced of the power of test and learn, especially if the latter is based on consumer emotions.

Branding and packaging: what impacts on purchasing decisions?

Methods, Pack test

Governed by numerous cultural codes and legal obligations, packaging is the first entry point with the consumer

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