Methods

Proofmakers in synergy with Repères for Décathlon

Methods

Focus on a study process enabling the quantification of personae, previously identified qualitatively, for targeted and prioritized strategic actions.

Maximise the Success of Your Focus Groups With a Pre‑Task

Methods, Quali

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task!

How to create a tailor‑made Marketing Mix based on your sensory signature?

Methods, Sensory, Quali

Creating a memorable customer experience has become imperative for any brand’s success. Consumers are more likely to remain loyal to a brand that provides them with a unique and positive experience.

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

There is no love, there is only evidence of love

Methods

With increasingly sophisticated consumers, CSR positioning of brands is becoming essential today.

INTERVIEW – Should we rethink innovation testing?

Methods, Innovation

Whether it is a question of disruptive innovation or incremental innovation, François Abiven, director of Repères, is convinced of the power of test and learn, especially if the latter is based on consumer emotions.

Branding and packaging: what impacts on purchasing decisions?

Methods, Pack test

Governed by numerous cultural codes and legal obligations, packaging is the first entry point with the consumer

Questions, projects?
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