Proofmakers in synergy with Repères for Décathlon

Proofmakers in synergy with Repères for Décathlon

Methods

Focus on a process study allowing to quantify personae, previously qualitatively identified, for targeted and prioritised strategic actions.

Want to know more about this process? Do not hesitate to contact us at contact@reperes.net
An expert will contact you to understand your needs and offer you the most suitable solution.

Also read

Testing products with children: an agile and emotional approach for more accurate insights

Methods, Product testing, Emotions, R3mScore

Testing a product with young people - whether children or teenagers - always represents a methodological challenge: difficulty maintaining attention, biases introduced by overly standardized questionnaires… Yet capturing their genuine feedback is essential to help brands develop products that are both suitable and appealing.
At Repères, we have developed a specific approach based on emotional spontaneity, allowing us to get as close as possible to the real experience of these young consumers.

Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Methods, Innovation, Emotions, R3mScore

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

Brand Positioning Test and Pack execution

Methods, Emotions, R3mScore, Pack test

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

Questions, projects?
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Repères 242 boulevard Voltaire 75011 - Paris

+33 (0)1 44 29 60 00

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