Proofmakers in synergy with Repères for Décathlon

Your research, whether qualitative or quantitative, yields rich and nuanced typologies. But once the report has been delivered, these profiles often remain static in a set of slides. Références transforms them into conversational personas: synthetic characters that your teams can freely interact with, at any time, independently.

Numerous studies in management, psychology and neuroscience have shown that natural environments foster creativity.
At Repères, we have launched an ambitious research programme: to study the effect of physical and sensory work environments on creativity. In this article, we take you behind the scenes of our first series of experiments, focusing on the effect of immersive natural environments on idea generation.

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).