Proofmakers in synergy with Repères for Décathlon

Proofmakers in synergy with Repères for Décathlon

Methods

Focus on a process study allowing to quantify personae, previously qualitatively identified, for targeted and prioritised strategic actions.

Want to know more about this process? Do not hesitate to contact us at contact@reperes.net
An expert will contact you to understand your needs and offer you the most suitable solution.

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Emotions & AI: how can we enhance cosmetic product testing?

News, Methods, Innovation, Product testing, AI

Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.

Branding and packaging: what impacts on purchasing decisions?

Methods, Pack test

Governed by numerous cultural codes and legal obligations, packaging is the first entry point with the consumer

Product testing: Choosing the right protocol to generate actionable insights RECO#3

Methods, Product testing, Sensory

Reco #3 — Blind vs Branded product tests: are you testing the formula or the full offer?

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