Methods

6 results for "Product testing"

Preference Mapping without sensory data is possible!

Methods, Prefmap, Sensory, Product testing, Innovation

Preference Mapping studies, or Prefmap, provide actionable insights for R&D teams to understand what consumers' sensory expectations are and to precisely identify the ideal sensory profile that maximizes consumer preferences.

Multi‑Sensory Creative Experience

Methods, Immersion, Sensory, Innovation, Product testing

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#2

Methods, Prefmap, Sensory, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#1

Methods, Prefmap, Sensory, Emotions, Product testing, Innovation

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

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