Methods

Testing a product with young people - whether children or teenagers - always represents a methodological challenge: difficulty maintaining attention, biases introduced by overly standardized questionnaires… Yet capturing their genuine feedback is essential to help brands develop products that are both suitable and appealing.
At Repères, we have developed a specific approach based on emotional spontaneity, allowing us to get as close as possible to the real experience of these young consumers.

When testing sweet products, study design strongly impacts consumer perception. Discover how Repères secures sugar-reduction testing using sequential monadic protocols, home use tests, and emotional measurement to capture true acceptability

Reco #1 —At-home vs in-hall testing: where to conduct product tests for genuine consumer feedback?

Reco #2 — Monadic vs Sequential: how to structure tests for reliable and actionable results?

Reco #3 — Blind vs Branded product tests: are you testing the formula or the full offer?

Reco #4 — Measuring what consumers feel… Not just what they say

Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.

No sensory data available on your products? Use consumers' own words to describe and model their preferences!
Although sensory description by experts remains the most effective approach for mapping preferences, Repères has demonstrated that consumer language can be a good substitute for understanding product perception, positioning products and modelling preferences.

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).