Methods

23 results for "Methods"

Brand Positioning Test and Pack execution

Methods, Emotions, R3mScore, Pack test

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

Quickly test and identify your winning concepts

Methods, Innovation, Emotions, Concept test

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

Multi‑Sensory Creative Experience

Methods, Immersion, Sensory, Innovation, Product testing

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

How to optimize your preference mapping and segmentation ? RECO#1

Methods, Prefmap, Sensory, Emotions, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#2

Methods, Prefmap, Sensory, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

Proofmakers in synergy with Repères for Décathlon

Methods

Focus on a study process enabling the quantification of personae, previously identified qualitatively, for targeted and prioritized strategic actions.

Maximise the Success of Your Focus Groups With a Pre‑Task

Methods, Quali

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task!

How to create a tailor‑made Marketing Mix based on your sensory signature?

Methods, Sensory, Quali

Creating a memorable customer experience has become imperative for any brand’s success. Consumers are more likely to remain loyal to a brand that provides them with a unique and positive experience.

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

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