Methods

Reco #3 — Blind vs Branded product tests: are you testing the formula or the full offer?

Reco #4 — Measuring what consumers feel… Not just what they say

Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.

How can you test a large number of ideas/trends with consumers to gauge their potential ? How to identify those that will make a difference tomorrow from those that will remain marginal?
An exclusive Repères approach that has proven its worth. A look back at a use case for a food client.

To prepare its innovation plan, our client wanted to evaluate around fifteen new concepts. Using a hybrid methodology combining rational indicators and emotional measurement via the R3M Score®, the study made it possible to prioritise ideas, identify those that were essential to launch quickly and detect areas that needed further work.
The result: a clear, secure and predictive innovation plan for investing in the concepts that create the most value.

No sensory data available on your products? Use consumers' own words to describe and model their preferences!
Although sensory description by experts remains the most effective approach for mapping preferences, Repères has demonstrated that consumer language can be a good substitute for understanding product perception, positioning products and modelling preferences.

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

Are you sure that your perceived brand positioning corresponds to desired brand positioning?

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.