Methods

19 results for "Innovation"

Trend Scoring : More than just monitoring !

Methods, Innovation, R3mScore, Trends

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?

Emotional Customer Journey: Are You Ready to Revolutionize Your Customer Approach to Boost Your Brand and Build Customer Loyalty ?

Methods, Innovation, Emotions, R3mScore

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.

Quickly test and identify your winning concepts

Methods, Innovation, Emotions, Concept test

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential.

Multi‑Sensory Creative Experience

Methods, Immersion, Sensory, Innovation, Product testing

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

How to optimize your preference mapping and segmentation ? RECO#1

Methods, Prefmap, Sensory, Emotions, Product testing, Innovation

Augmented Preference Mapping (Prefmap): Leverage consumers' spontaneous feelings to go beyond simple liking.
Enrich consumer understanding, better connect with sensory data to improve Prefmap modeling.

How to optimize your preference mapping and segmentation ? RECO#2

Methods, Prefmap, Sensory, Product testing, Innovation

Augmented Preference Mapping (Prefmap): An exclusive analysis for operational and actionable preference segmentation

How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

Augmented Preference Mapping (Prefmap): Better understand and target your preference segments, beyond their sensory preferences
Who are these consumers, how can you communicate with them, and how can you develop a tailored marketing mix to guide them toward their favorite products on the market? Discover the Repères method!

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

INTERVIEW – Should we rethink innovation testing?

Methods, Innovation

Whether it is a question of disruptive innovation or incremental innovation, François Abiven, director of Repères, is convinced of the power of test and learn, especially if the latter is based on consumer emotions.

Questions, projects?
Contact us now

We look forward to speaking with you.

Thank you, your message has been sent

Repères 242 boulevard Voltaire 75011 - Paris

+33 (0)1 44 29 60 00

Would you like to join
our team?

People first : trust and team spirit are at the heart of our corporate charter.

Repères is a company convinced that a good internal climate leads to quality services and a lasting relationship with its customers.

We support a sustainable economy