Methods

16 results for "Innovation"

Multi‑Sensory Creative Experience

Methods, Immersion, Sensory, Innovation, Product testing

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

How to optimize your preference mapping and segmentation ? RECO#1

Methods, Prefmap, Sensory, Emotions, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#2

Methods, Prefmap, Sensory, Product testing, Innovation

How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

A new measure of sound evaluation

Methods, Innovation, Emotions, R3mScore, Product testing

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.

INTERVIEW – Should we rethink innovation testing?

Methods, Innovation

Whether it is a question of disruptive innovation or incremental innovation, François Abiven, director of Repères, is convinced of the power of test and learn, especially if the latter is based on consumer emotions.

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