Methods

Turn your challenges into innovation opportunities with Repères and Inspire.
Our multi-step, hybrid methodology-combining qualitative and quantitative research, foresight, and collective innovation-is designed specifically for your most strategic products: your iconics.

The Key Product Assets method identifies the essential attributes of a product/brand, its distinctive assets and elements that are likely to evolve. Based on a hybrid consumer + AI analysis and inspired by the work of Géraldine Michel and Byron Sharp on brand identity and distinctive assets, it guides renovation, innovation and identity consistency.

Augmented Preference Mapping: integrating overall liking into the construction of the sensory map via MFA for better preference modelling

Before undertaking any repositioning actions, it is essential to carefully analyse the current situation. Repères Insights offers a comprehensive methodology for diagnosing the performance of your offering, both in itself and against the competition. By combining emotional, perceptual and rational measures, our approach identifies strengths, weaknesses and areas for optimisation so that you can (re)become the obvious choice in the eyes of shoppers.

Repères Insights offers a structured and agile approach to optimising your positioning (territory, messaging, benefits) and your claims (logos, labels, etc.). By combining rational (MaxDiff) and emotional (R3M Score©) analyses, we identify the most effective messaging and elements to highlight on your packaging to trigger purchases and enhance the desirability of your offering.

In a market saturated with references, packaging is often the first point of contact between the brand and the consumer. Repères Insights has developed two complementary approaches depending on your level of development — agile screening to choose the best design or validation of your packaging in real conditions — to measure the effectiveness of packaging on both an emotional and rational level. This enables us to identify the most impactful designs, capable of standing out, convincing and triggering a purchase in a matter of seconds.

Testing a product with young people - whether children or teenagers - always represents a methodological challenge: difficulty maintaining attention, biases introduced by overly standardized questionnaires… Yet capturing their genuine feedback is essential to help brands develop products that are both suitable and appealing.
At Repères, we have developed a specific approach based on emotional spontaneity, allowing us to get as close as possible to the real experience of these young consumers.

When testing sweet products, study design strongly impacts consumer perception. Discover how Repères secures sugar-reduction testing using sequential monadic protocols, home use tests, and emotional measurement to capture true acceptability

Reco #1 —At-home vs in-hall testing: where to conduct product tests for genuine consumer feedback?

Reco #2 — Monadic vs Sequential: how to structure tests for reliable and actionable results?