Methods

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).

A disruptive and agile method for capturing the emotional impact of sounds: understanding evocative and functional territories and identifying the key drivers that make a packaging sound effective and consistent with the rest of the marketing mix
Case study on makeup packaging existing on the market, based on their closing sound (‘click, clack’)

Augmented Preference Mapping (Prefmap): Leverage consumers' spontaneous feelings to go beyond simple liking.
Enrich consumer understanding, better connect with sensory data to improve Prefmap modeling.

Augmented Preference Mapping (Prefmap): An exclusive analysis for operational and actionable preference segmentation

Augmented Preference Mapping (Prefmap): Better understand and target your preference segments, beyond their sensory preferences
Who are these consumers, how can you communicate with them, and how can you develop a tailored marketing mix to guide them toward their favorite products on the market? Discover the Repères method!

Focus on a study process enabling the quantification of personae, previously identified qualitatively, for targeted and prioritized strategic actions.

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task!

Creating a memorable customer experience has become imperative for any brand’s success. Consumers are more likely to remain loyal to a brand that provides them with a unique and positive experience.

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.