Bring your customer segments to life: Share your customer insights using Conversational Personas

A research deliverable concentrates weeks of fieldwork, analysis, and expertise. Yet its active lifespan is short: presented once, it is then archived. The customer knowledge it contains doesn't circulate within the organization and doesn't inform day-to-day decisions.

What Repères offers: Personas that answer 

Repères transforms these static typologies into Conversational Personas: synthetic profiles that your teams can question freely, in natural language, at any time.

Each Persona is built from the raw material of your studies, both qualitative and quantitative, and structured on proven psychological models (personality traits, values, motivational drivers, hierarchy of expectations). It answers in the first person, coherently and convincingly, as the person it represents would.

A dialogue, not a report

Where a slide summarizes a typology in a few bullet points, a Repères Digital Persona can be questioned directly.

Your teams ask their real questions and get embodied answers, consistent with the profile.

Three guarantees structure the offering: a review validated by Repères before going into production, zero technical burden for the client (platform hosted by R3mScore, technology partner), and strict data confidentiality.

What make the difference

Your teams have autonomous access to these Conversational Personas whenever they need them, 24/7, without going through a new study request.

For example:

• Workshop facilitation: Personas become living participants in innovation, positioning, or communication workshops.
• Onboarding & internal diffusion: every new hire or team can get up to speed on the target audience in just a few exchanges.
• Testing messages & concepts: confront an idea with the Persona before deploying it, to quickly rough it out.

In summary

1. Repères starts from your existing studies 
   - qualitative typologies, quantitative segmentations, verbatims: the material from your existing studies.
2. We build the Conversational Personas
   - each segment becomes a Conversational Persona, structured and faithful to Repères' analysis.
3. Repères validates 
   - profiles are tested and adjusted until they exactly reflect the reading of your data.
4. Your teams use them 
   - autonomous access, usable in workshops as well as day-to-day, on as many topics as you wish.

Contact us for a demo!