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PREFMAP: From Preference Segments to Digital Personas
Your Prefmap tells you which recipe to develop for each consumer segment. It doesn't tell you how to convince them to buy it.
By enriching preference segmentation with psychometric measures and AI-moderated qualitative interviews, then bringing each segment to life as a conversational Digital Persona, Repères connects the ideal product to the message that will get it chosen in store.
By enriching preference segmentation with psychometric measures and AI-moderated qualitative interviews, then bringing each segment to life as a conversational Digital Persona, Repères connects the ideal product to the message that will get it chosen in store.