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Methods

13 results for "Product testing"

How to optimize your preference mapping and segmentation ? RECO#2

Tags: Methods, Prefmap, Sensory, Product testing, Innovation
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How to optimize your preference mapping and segmentation ? RECO#3

Tags: Methods, Prefmap, Sensory, Product testing, Innovation
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A new measure of sound evaluation

Tags: Methods, Innovation, Emotions, R3mScore, Product testing
Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.
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