Methods

Artificial Intelligence is revolutionising cosmetic product testing! 💡 At the SENSORY Congress, Repères Beauty presented innovative approaches to capturing consumers' spontaneous emotions and enriching marketing studies using AI. Discover the key takeaways from this presentation.

No sensory data available on your products? Use consumers' own words to describe and model their preferences!
Although sensory description by experts remains the most effective approach for mapping preferences, Repères has demonstrated that consumer language can be a good substitute for understanding product perception, positioning products and modelling preferences.

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses!

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).

A disruptive and agile method for capturing the emotional impact of sounds: understanding evocative and functional territories and identifying the key drivers that make a packaging sound effective and consistent with the rest of the marketing mix
Case study on makeup packaging existing on the market, based on their closing sound (‘click, clack’)

Augmented Preference Mapping (Prefmap): Leverage consumers' spontaneous feelings to go beyond simple liking.
Enrich consumer understanding, better connect with sensory data to improve Prefmap modeling.

Augmented Preference Mapping (Prefmap): An exclusive analysis for operational and actionable preference segmentation

Augmented Preference Mapping (Prefmap): Better understand and target your preference segments, beyond their sensory preferences
Who are these consumers, how can you communicate with them, and how can you develop a tailored marketing mix to guide them toward their favorite products on the market? Discover the Repères method!

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.