Methods

An agile and robust approach to identify the winning codes of packaging as an ‘object’: sensory (material, shape, colours, etc.) and image (evocations).

A disruptive and agile method for capturing the emotional impact of sounds: understanding evocative and functional territories and identifying the key drivers that make a packaging sound effective and consistent with the rest of the marketing mix
Case study on makeup packaging existing on the market, based on their closing sound (‘click, clack’)

Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research.