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(Re)Becoming the obvious choice on the shelf : Step #1 DIAGNOSIS

Before undertaking any repositioning actions, it is essential to carefully analyse the current situation. Repères Insights offers a comprehensive methodology for diagnosing the performance of your offering, both in itself and against the competition. By combining emotional, perceptual and rational measures, our approach identifies strengths, weaknesses and areas for optimisation so that you can (re)become the obvious choice in the eyes of shoppers.

(Re)Becoming the obvious choice on the shelf: Step #2 OPTIMIZATION

Repères Insights offers a structured and agile approach to optimising your positioning (territory, messaging, benefits) and your claims (logos, labels, etc.). By combining rational (MaxDiff) and emotional (R3M Score©) analyses, we identify the most effective messaging and elements to highlight on your packaging to trigger purchases and enhance the desirability of your offering.

(Re)Becoming the obvious choice on the shelf : Step #3 PACK VALIDATION

In a market saturated with references, packaging is often the first point of contact between the brand and the consumer. Repères Insights has developed two complementary approaches depending on your level of development — agile screening to choose the best design or validation of your packaging in real conditions — to measure the effectiveness of packaging on both an emotional and rational level. This enables us to identify the most impactful designs, capable of standing out, convincing and triggering a purchase in a matter of seconds.