Methods

12 results for "Sensory"

How to optimize your preference mapping and segmentation ? RECO#3

Methods, Prefmap, Sensory, Product testing, Innovation

Augmented Preference Mapping (Prefmap): Better understand and target your preference segments, beyond their sensory preferences
Who are these consumers, how can you communicate with them, and how can you develop a tailored marketing mix to guide them toward their favorite products on the market? Discover the Repères method!

How to create a tailor‑made Marketing Mix based on your sensory signature?

Methods, Sensory, Quali

Creating a memorable customer experience has become imperative for any brand’s success. Consumers are more likely to remain loyal to a brand that provides them with a unique and positive experience.

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