Webinar replays: The keys to an effective marketing mix

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Invest in studies that work!

(Re)dive into our series of webinars designed to sharpen your marketing strategy by highlighting the essential elements of a high‑performance mix through 4 concrete customer cases.

TRENDS, CONCEPTS AND TARGETING

  • How to prioritize the trends and concepts that will fuel your R&D for years to come. How to be both more imaginative and more predictive?
  • How can you perfectly understand the target of your new offer, by integrating rational and emotional, quantity and quality for a single response?

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TESTING, INNOVATION AND STRATEGIC ALIGNMENT

  • How do you know if your new formula will perform? Learn how to avoid unrealistic testing to ensure the success of your innovations.
  • How to know if your communication is aligned with your marketing strategy? Learn how to simply and safely validate that your creations are in perfect harmony with your strategic vision.

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