Webinar Replays: “Preference Mapping increased, more operational and simpler!”

Optimize and take advantage of your Preference Mapping!

Discover exclusively the replays of this series of webinars focused on Preference Mapping, co‑hosted by experts Catherine Schutz (Director of the Quanti Department) and Bénédicte Lunel (Director of the Repères Beauty Department)

Three 30‑minute sessions, based on concrete cases to strategically guide your marketing decisions with effective Preference Mapping!

“Augmented preference mapping: more operational and simpler!”

INTEGRATE CONSUMER FEELINGS FOR MORE DISCRIMINANT PREFERENCE MAPPING

Do you want to refine your Prefmap studies to develop products or services that truly meet market expectations?

Discover the secrets of optimized Preference Mapping by leveraging consumer sentiment. A unique approach, developed by REPERES and R3m Score for:

• Understand consumers’ perception of products in detail.
• Make the connection with your sensory profiles.
• Supplement or even replace traditional data to model and segment preferences.

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CLEARER AND MORE OPERATIONAL SEGMENTATION OF PREFERENCES WITHIN YOUR PREFERENCE MAPPING

How to achieve optimal preference segmentation to boost your innovation?

Traditional methods of preference segmentation can sometimes leave room for vague interpretations. When faced with consumers with eclectic tastes or those who declare that they have no preferences, it is necessary to implement a more precise and operational approach.

This is why, at Repères, we have developed an innovative approach that allows us to segment sensory preferences in a clear and relevant way, thus paving the way for more effective R&D.

Find out how to precisely define personas and develop offers that match them!

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DO PREFERENCE MAPPING WITHOUT SENSORY DATA

You don't have an internal sensory jury or you don't have the necessary budget to carry out sensory analysis of your products and better understand your consumers' preferences?

Discover the Repères method, based solely on consumer language to map products and model preferences without sensory data, offering you an efficient and economical alternative solution.

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Would you like to know more about our Preference Mapping solutions? Contact the Repères experts using the form below!