--- site: Repères url: https://www.en.reperes.eu locale: en --- # Repères - The Market Research Institute a partner in your success (page) Repères provides you with guidance to find a quantitative and qualitative research solution perfectly adapted to the specific needs of your business. Optimizing your marketing mix, understanding your market or the experience of your consumers and customers, building your offer... You name it! - url: https://www.en.reperes.eu/ - main: true ### Navigation menu - [ Our expertise ](#section-8e08e5f-o) - [ Our commitments ](#section-c1f6d47-o) - [ Who are we ? ](#section-9c1ede7-o) - [ References ](#section-e49ae85-o) - [ Insights ](#) - [ News ](/news) - [ Case studies ](/case-studies) - [ Methods ](/methods) - [ Webinars ](/webinars) - [ Contact ](#section-c201be6-o) - [ FR | EN ](https://www.reperes.eu) ## The Market Research Institute a partner in your success product, packaging and concept testing expertsin France and worldwide *\#Quali&Quanti* #### Links - [Contact us](#section-c201be6-o) ## Customized solutions for winning strategies **Since 1980, Repères** supports R&D and marketing teams by conducting **quantitative and qualitative studies** adapted to their specific needs. **Test your concepts and your products**, optimize your marketing mix, improve the customer experience and anticipate developments in your markets with our **teams of passionate engineers and marketers** . Benefit from the **expertise** of our specialists to understand the **levers of success** and make the **right decisions** . ### *What Really Matters!* ## A mixed approach to go further! Qualitative & quantitative studies Repères teams help you build the optimal offer in France and worldwide. ### Test your products and services Maximize the performance of your offer by optimizing concepts, products, packaging and ranges. [Learn more](/expertises/test-your-products-and-services) ### Anticipate the evolution of your market Explore your targets, identify insights and discover new levers for growth and creation. [Learn more](/expertises/anticipate-the-evolution-of-your-market) ### Steer your brand Identify the emotional or sensory DNA of your brand to better manage it. [Learn more](/expertises/piloting-your-brand) ## Integrate emotional measurement into your testing, easy! ### *Untitled section* **Combining rationality and emotion to obtain a true consumer perception** To understand what is essential, we must go beyond declarative assertions in order to identify the real drivers of appreciation and behavior. Our methods are based on latest theoretical funds that advocate the importance of emotions in decision-making processes, and our tools prioritize spontaneity as well as quick access to meaningful information. **Exclusive to Repères**, **R3m Score®** rules out rationalization biases, induction biases and convenience responses. Thanks to this innovative approach, **you directly access lived perceptions, in real time, in a completely personalized and spontaneous way.** Whether you look for customer satisfaction or for offer evaluation, easily integrating this emotional measure gives you improved understanding and helps your decision-making. ## Because the world is changing, you need new Repères. ### **\#Experience** With over 40 years of experience and prestigious references, our senior teams stand out thanks to their proximity and their trusting relationship with customers. Managers and expert teams are assigned to each mission to ensure personalized support. ### **\#Adaptability** Our organization allows us to be responsive, flexible and adaptable. Availability and support are at the heart of our customer relationship, which we place under the sign of trust and partnership. ### **\#International** Because your challenges exceed borders, we operate in many countries, combining the expertise of our specialists and the in-depth market knowledge of our local partners for optimal solutions, wherever you are. ### **\#Commitment** Our CSR commitments and our high standards in cybersecurity are assessed and recognised by independent organisations Ecovadis and Cybervadis. ### **\#Innovation** Innovation is at the core of our DNA. Emotions, immersion, digitalization, AI, hybrid solutions: we develop tailor-made approaches to meet the needs of our customers. ### **\#Operational** Not only do we analyze the results, but we also interpret and explain them, providing you with intelligible and usable information. We offer different levels of reading in our deliverables, which can be consulted in a synthetic or detailed format. ## Who are we ? **Repères** is, above all, a **team of specialists** sharing the same philosophy to provide the best results to their clients. At the center of innovation **for over 40 years** , Repères has become one of the benchmarks for product testing and consumer experience while developing a unique brand experience. Our tagline **\#WhatReallyMatters!** reflects our mission to help our customers become more efficient by focusing on what matters most. #### Links - [Learn more](/who-is-reperes) ## Let's share our #expertise / #reliability / #requirement / #ethics / #innovation for your development ## Repères in figures ### 46 years since the founding of the company ### + 20 countries international impact ### +200000 people surveyed on average each year ### + 200 missions per year for various clients ## Extensive experience in many sectors of intervention ### Food Drinks ### Hygiene Beauty ### Health Well-Being ### Bank Insurance Services ## Proud of our customers! We provide long-term support to SMEs and major international advertisers from a wide variety of sectors.More than 80% of our turnover is generated with customers who trust us since more than 5 years! ## *Untitled section* ## Thank you for your trust!! ## *Untitled section* > We have been working with Repères for a long time, and they demonstrate a very good understanding of our categories, issues and constraints, with attentive listening and great flexibility. Proactive and strong in their quantitative expertise, they ensure rigorous monitoring of our Blind Use Tests with clear and quality deliverables. > > Julie Bonnet - Consumer Science Manager, Evaluation Intelligence Hub - L'ORÉAL R&I > Working with Repères is a real pleasure: efficiency, strong expertise and above all very fluid listening and contact. > > It is really a strong partnership relationship that we have with them. They have been able to adapt to new working methods while being very proactive, finding the right adjustment variables. > > I can only recommend working with them! > > Camille Mercier - Consumer Insight Manager - SUNTORY > A big thank you to Repères who has been supporting us for many years in our various Use Tests which are always more customer-centric. > > Despite challenging deadlines and strategies, the team remains responsive, available and flexible, while ensuring flawless implementation, which is a very reassuring key asset. The numerous analyses and the clarity of the insights provided allow internal partners to make the necessary decisions with great foresight. > > Pauline Leval - CMI Evaluation Intelligence - L'ORÉAL > We are pleased to collaborate with Repères teams on one of our strategic programs. Teams at Repères are consistently demonstrating their ability to understand our business needs and to deliver high quality outputs with a clear and effective communication, and they don't hesitate to do deep dive when necessary to provide us with clear insights. A key differentiating characteristic of Repères is their “make it happen” mindset: they are reactive and able to adapt pragmatically in a cost-effective way to changing circumstances, and to suggest efficient solutions to keep pace with our fast-moving business environment. Thank you to all Repères teams for this seamless collaboration, ensuring that every aspect of our program is handled efficiently and effectively. > > Anne-Marie Brayer - UX Europe Director - DANONE > Working with Repères is knowing that you are in good hands with a true business partner. > > Even through difficult situations and results, the team can synthesize and clarify information to reach the objectives and KPIs initially set for a project. > > They are able and willing to adapt with your company's particular way of working if needed and will go above and beyond to stick to the timings set for a project. > > It's been a pleasure working with them throughout various projects. > > Piera Ventura - Consumer Insight Manager - SUNTORY > After more than 10 years of collaboration, it is always a pleasure to collaborate and exchange with the Repères teams who demonstrate great open-mindedness and flexibility, and remain focused on possible solutions. > > Their analysis of the results is in-depth: Repères always manages to provide clear strategic and operational recommendations for international marketing teams. > > I trust Repères completely: reliability in the information provided, very good presentation in terms of both content and form, attentive listening to our internal needs (reflection on ad hoc methodologies, discussion on results by integrating issues raised internally, revision of presentation formats, etc.). > > Déguène Ndiaye - International Consumer Insights Manager - DMI LANCÔME > On behalf of the team, I'd like to thank you for the work you've done and the quality of your relationship, which was so helpful and enabled us to express our convictions in record time. Our convictions were heard by the entire Comex. The speech was fluid and I think I was able to inspire! > > Pauline Lepers, Chef de Groupe Apéritif - LABEYRIE Fine Foods ## Our latest #publications 3 last ## Questions, projects? Contact us now We look forward to speaking with you. Repères 242 boulevard Voltaire 75011 - Paris +33 (0)1 44 29 60 00 ## Would you like to join our team? ***People first*** : trust and team spirit are at the heart of our corporate charter. Repères is a company convinced that a good internal climate leads to quality services and a lasting relationship with its customers. #### Links - [To apply](/join-us) ## Footer ## Legal # Expertise (page) - url: https://www.en.reperes.eu/expertises - main: false # Test your products and services (page) - url: https://www.en.reperes.eu/expertises/test-your-products-and-services - main: false ## Test your products and services Maximize the performance of your offer by optimizing your concepts, products, packaging and ranges. ## *Untitled section* ### Product Testing Product testing is the core business of Repères. Identify key success factors (implicit and explicit) to optimize your offer. [Learn more](/expertises/test-your-products-and-services#section-9fcffd5-o) ### Concept Testing Quickly test and identify your winning concepts or maximize your concept by adopting different possible approaches that combine emotional measurement and conceptual potential. [Learn more](/expertises/test-your-products-and-services#section-33e6f4c-o) ### Packaging Testing Test, optimize and measure the impact of packs, in absolute terms or in a competitive environment, with a complete diagnosis combining the emotional and the rational. [Learn more](/expertises/test-your-products-and-services#section-b7df96d-o) ### Preference Mapping Gain a good understanding of consumer sensory preferences and identify, for each preference segment, the sensory profile of the ideal product. [Learn more](/expertises/test-your-products-and-services#section-8def38b-o) ### Trade-Off Analyze purchasing motivations and identify consumers' (often unconscious) choice processes, to estimate potential, build the best offer, or even measure price elasticity. [Learn more](/expertises/test-your-products-and-services#section-5a7dc74-o) ### Optimal range (TURF) Build an optimal range by identifying the most attractive references and considering the diversity of consumer preferences. [Learn more](/expertises/test-your-products-and-services#section-9696047-o) ## Test your products, formulas and services Measure the performance of your products and identify priority optimization levers. ###### Repères has expertise in Product Testing. We support major players in different markets in setting up *ad hoc* methodologies that can be deployed across multiple countries and multiple targets. **We adapt the protocol to your problem, your constraints and your objectives, whether they are** **marketing or R&D** oriented **:** - monadic or sequential to exacerbate differences - at home, in the gym or online - *blind* (to measure the intrinsic performance of the product) or “branded” (to measure the product with the impact of the brand). **More than just a product test, Repères offers you the chance to go further with its multiple expertise and modular solutions:** - combine emotional and rational reactions, to go beyond the declarative and be more predictive, thanks to our exclusive R3m Score® measurement - be as close as possible to the consumer experience (in real time, in immersion) - dig into performance through in-depth analyses (in-depth open questions, new Quali questioning of certain consumers, link with objective sensory data) - offer cutting-edge statistical analyses (modeling using Bayesian networks to understand and prioritize actions). #### Links - [Read our articles on #Product testing]() ## Test your concepts Co-create, screen multiple concepts or measure the potential of your concepts in a competitive situation. **We carry out a complete and personalized diagnosis to identify the strengths and areas for optimization of your future developments, including the rational and emotional drivers that influence the success of your concepts.** - **Identify promising concepts** most likely to fuel your innovation focus. - **Adapt disappointing concepts** by identifying areas for optimization. - **Boost your prediction capacity** with our method for detecting pioneers, i.e. the consumers who are the quickest to adopt an innovation. Our multidisciplinary teams will support you in defining the methodology best suited to your problem (Quali, Quanti, Explo, Screening or Validation). #### Links - [Read our articles on #Concept test]() ## Test your packaging Repères offers a new approach to Packaging Testing, going beyond the GO/NO GO vision for a complete diagnosis of a pack development.**Do you want to know if your pack is seen, how the consumer decodes it or what impact it has on the intention to purchase the product?**Our analysis is based on 3 predictive dimensions, which combine the implicit and the explicit: - **Ability of the pack to stand out** within its competitive universe (shelf impact, ability to emerge, potential in terms of NA and market share) - **Perceptive and emotional asperities** compared to the main competitors - **In-depth diagnosis** (effectiveness of the elements of the pack, induced image, motivations and obstacles, consumer profile, projected uses) #### Links - [Read our articles on #Pack test]() ## Prefmap: understanding consumers’ sensory preferences With Preference Mapping (Prefmap), understand and model your consumers’ preferences to innovate and precisely brief R&D.**Do you want to renovate your offer, expand your range, check that your products are still in line with consumers' sensory expectations?**The Prefmap method makes it possible to measure consumer preferences for a large body of products (representative of the market studied) and to make the link with the objective sensory description (sensory analysis carried out by trained experts or other technical data): - Identify consumers’ **preferred product** and **key sensory drivers** to target (definition of the ideal sensory profile to develop). - **Segment consumers** according to their sensory expectations, in order to develop an offer adapted to each target and cover the different market expectations. - Identify **development opportunities** and model consumer appreciation of new products. Thanks to our 20 years of experience in Prefmap, particularly in food and cosmetics, we offer an **exclusive and enriched analysis** for even more operational augmented Prefmap studies: - **an unprecedented segmentation of preferences**, more efficient and actionable than traditional methods - an in-depth diagnosis of **consumer perception and feelings**, thanks to our **R3m Score® approach,** to obtain a better understanding of preferences and make the link between sensory description and consumer language - a **deepening of the personae** that characterize each segment, beyond their sensory preferences, to develop the adapted marketing mix - a **tracking model** to easily screen your consumer segments, and thus test and validate your new formula and marketing mix developments. #### Links - [Read our articles on #Prefmap](/methods?tag=Prefmap) ## Trade-Off Explain and predict consumer choices to build effective offers ###### **When faced with an offer, the processes consumers use to make their choice are often unconscious. The joint analysis or *trade-off* conducted by our teams helps you understand this decision-making.** With its strong *trade-off* expertise in many sectors, Repères helps you understand consumer compromises: - **Identify the importance of parameters** (price, brand, claim, service, etc.) **in the consumer choice process**. - **Model the impact** of variations in these different parameters on consumer preferences. - **Simulate a wide range of possibilities** to develop the best offer, maximizing consumer preference. You can thus: - **Estimate** the potential of a new product in a competitive universe - **Optimize** a concept, a product or a marketing mix - **Build** a range - **Measuring** price elasticity. The **Repères specialists** support you throughout the study: the teams advise you in **defining the key parameters** (variables and modalities) to be integrated into the *trade-off* , ensure the **robustness** of the model for you and work to deliver **clear, accessible and operational results.** ## Building an optimal range (TURF) Maximize the number of satisfied consumers by optimizing the composition of your range using TURF analysis. **Do you want to define the ideal range for a new product category, or optimize an existing range by launching one or more new varieties, in addition to or replacing current varieties?**Our TURF approach allows you to compose your range with attractive and complementary offers, to make it a high-performance range, limiting the risk of cannibalization.**Our approach also allows us to go further:** - **Understand your category** by identifying the different clusters of expectations existing in the market - **Carry out an assessment to date** of the coverage of needs by the current range (and by the competition) - **Evaluate the attractiveness of the tested offers** and obtain a profile of their target audience - **Maximize your range coverage** while avoiding overly niche offerings - **Model your ideal range** with our simulation module. # Case studies (page) - url: https://www.en.reperes.eu/case-studies - main: false ## Case studies ## *Untitled section* 10 last # Webinars (page) - url: https://www.en.reperes.eu/webinars - main: false ## Webinars ## *Untitled section* 10 last # News (page) - url: https://www.en.reperes.eu/news - main: false ## News ## *Untitled section* 10 last # Anticipate the evolution of your market (page) - url: https://www.en.reperes.eu/expertises/anticipate-the-evolution-of-your-market - main: false ## Anticipate the evolution of your market Explore your targets, identify insights and discover new levers for growth and creation. ## *Untitled section* ### Trend Scoring Emotional scoring beyond simple monitoring: a simple and predictive measure to assess the potential of your market trends [Learn more](/expertises/anticipate-the-evolution-of-your-market#section-f190b3c-o) ### Exploration & Insight seeking Explore consumer behavior to better understand their needs, even the most unsuspected ones [Learn more](/expertises/anticipate-the-evolution-of-your-market#section-2e994ad-o) ### Creative workshops Co-create with your consumers and teams to make your innovation processes more efficient, thanks to collaborative and immersive approaches that maximize creativity [Learn more](/expertises/anticipate-the-evolution-of-your-market#section-777a0fa-o) ### Customer journey An exclusive approach for evaluating the customer journey that allows you to easily and quickly identify emotional levers of the customer experience, enchanting moments and pain points to optimize [Learn more](/expertises/anticipate-the-evolution-of-your-market#section-b49b217-o) ## Trend Scoring Detecting the most promising trends is essential to continuously innovate with agility. But you still have to make the right choices! **With Trend Scoring, go further than simple monitoring: detect trends with the highest potential and identify the right drivers to exploit and make your future launches a success.** Our method is focused on the analysis of consumers' emotional reaction, for a more predictive response (going beyond rationality) and operational (prioritization of trends and precise diagnosis). Thanks to the R3m Score © tool, Trend Scoring is an innovative and easy-to-implement device that will allow you to evaluate the potential and maturity of your market trends. Combining quantitative scores and spontaneous verbatim comments, it provides real drivers and understanding keys for marketing and R&I teams to defend their innovation plans. #### Links - [Read our articles on #Trends](/methods?tag=Trends) ## Exploration & Insight seeking Several exploratory Quali approaches to help you better understand your targets while trying to seize a category or a product ### Ethno immersion **Proximity to core consumer environment** - Interviews on site (home, workplace, in store, etc.) - Rituals and practices filmed and commented according to the "think aloud" method - Videos and photos of living environments - Possibility of injecting concepts, products and testing galenics to release marketing and sensory levers ### The Explo Blog **An exploratory study of #Onlive consumer behaviors to better understand needs, even the most unsuspected ones** - Sharing individual and collective experience without geographical constraints - Spontaneity and freedom of expression - Diverse mode of expression (text, image, photo, video) - Live monitoring by the advertiser with constant communication ## Co-create with your consumers and your teams **Innovate by putting your consumers and your teams at the center of the process for creating value.** ### Creative immersive workshops Our approach is to use **multi-sensory environments** to **energize and stimulate the creative process.** - **Promote inclusion**: A welcoming space encourages everyone to participate, fostering collaboration and the integration of ideas. - **Stimulate imagination**: Visual and audio stimuli boost creativity, generating bold solutions to complex challenges. - **Maximize engagement**: Total immersion captures attention, helps maintain a high level of concentration and enhances the quality of creative contributions. - **Strengthen stances**: Deepening the concepts developed allows you to refine strategies and make the right choices, in order to make well-informed and strategic decisions. To go further, check out our webinar. ### The Crea Blog An **online co-creation** approach to identify **concepts** that can bring about a **breakthrough:** - **Generate ideas with a multi-week, interactive, prospective online brainstorming session** with **target consumers.** - **Have your offer evaluated through collaborative work** between consumers, advertisers, forecasting agencies and Repères teams; let’s develop your concepts for tomorrow together! ## Optimizing the customer journey **Dive deep into the customer experience by integrating emotional measurement to gain a holistic understanding of all touchpoints with your brand.** Why integrate an emotional dimension into your customer journey analysis? Because emotions reveal what traditional questionnaires cannot capture: consumers’ spontaneous and authentic reactions. With our approach, we translate collected expressions into emotional intensity, giving you a precise vision of the highlights and disincentives of the customer journey. We are thus able to illustrate the emotional engagement of customers throughout the journey, highlighting the most significant drivers for each of the key stages identified and evaluated. **An exclusive approach to evaluating the customer journey, which can be done "hot" (immediately after the experience) or "cold" (based on memory), which will allow you to easily and quickly identify the emotional levers of the customer experience, the enchanting moments and the pain points to optimize.** To go further, watch our 30-minute webinar on the subject, hosted by François Abiven, by clicking [HERE](https://francoisabiven735.clickmeeting.com/webinar-recording/HOSRe65d1) . # Steer your brand (page) - url: https://www.en.reperes.eu/expertises/piloting-your-brand - main: false ## Steer your brand Identify your brand's DNA, whether emotional, reflexive or sensory, to better manage it. ## *Untitled section* ### Sensory signature of your brand Identify the territories of emotional and sensory values linked to your brand identity for a coherent experience, as well as the territories of extension thanks to the sensory DNA. [Learn more](/expertises/piloting-your-brand#section-fe52253-o) ### Impact of your marketing actions on brand automatisms Measure how your marketing actions will impact your brand’s Reflex Assets®: will they strengthen, reduce or create new associations in the consumer’s mind? What impact will they have on the key dimensions of your brand, which drive decision-making processes? [Learn more](/expertises/piloting-your-brand#section-1b0f5c5-o) ## Anchor your brand sensory signature Develop your brand in an embodied and vibrant way while respecting its sensory signature. **The brand should be considered as a living, sensory and emotional, functional and relational organism. All its components are active and influential in the relationship with the consumer.** **Repères helps you to take all these dimensions into account and to articulate them.** The goal? To allow your brand to evolve and innovate, while respecting its sensory signature, for a stronger connection with the consumer. ## Validate the consistency of your marketing actions with your brand’s Reflex Assets® Understand what your brand has managed to anchor in the consumer's mind to better manage it. ###### **Applied to brands, the R3m Score © method identifies and weights what is registered at a** **REFLEX/AUTOMATIC** level **in the consumer's mind and** **which will be** **the DRIVER** **of choice behaviors.** **Are you developing a new pack design or launching a new advertising campaign and want to check the impact and consistency of your marketing actions in relation to your strategy?** With our exclusive REFLEX ASSETS® approach using the R3m Score © : - **Identify the Reflex Assets® (key dimensions) of your brand** that leave a mark on the consumer's mind and that will drive their decision-making processes. - **Measure how your marketing actions impact these assets** (reinforcement, reduction, creation of new associations). # Join us (page) - url: https://www.en.reperes.eu/join-us - main: false ## Join Us #PeopleFirst Trust and team spirit are at the heart of our corporate charter. ## Our HR policy is based on trust / team spirit / expertise / ethics **Repères is a company on a human scale that values team spirit and trust in relationships between all of its employees.** **We are also a company convinced that a good internal climate leads to quality services and a lasting relationship with its customers.** **If you recognize yourself in our values and our state of mind, join us!** #### Links - [To apply](/join-us/apply) ## At the moment, we offer you: ### Assistant in charge of quantitative studies for mass consumption 6-month internship [/media/cb1ca522-65d6-11ef-8660-0242ac120010/b9a137e4-3d2d-11ef-89f6-0242ac120012/0-annonce-stagiaires-etudes-2.pdf](/media/cb1ca522-65d6-11ef-8660-0242ac120010/b9a137e4-3d2d-11ef-89f6-0242ac120012/0-annonce-stagiaires-etudes-2.pdf) # To apply (page) - url: https://www.en.reperes.eu/join-us/apply - main: false ## Want to join us? Apply now ## *Untitled section* # Who is Repères? (page) - url: https://www.en.reperes.eu/who-is-reperes - main: false ## Who are we? Repères, a team of specialistssharing the same philosophy to bring the best results to its clients ## *Untitled section* ### Our philosophy [\#section-77f79cf-o](#section-77f79cf-o) ### Our specialists [\#section-b8aa370-o](#section-b8aa370-o) ### Our story [\#section-b5f3587-o](#section-b5f3587-o) ### Our other companies [\#section-c064518-o](#section-c064518-o) ### Our partners [\#section-dcb87ef-o](#section-dcb87ef-o) ## Our philosophy The philosophy of Repères is based on profoundly human values: close relationships, trust, agility. ### The Institute for Emotional Research and Marketing: Exploring Consumer Insights and Strategic Brand Support At the heart of innovation for over 40 years, Repères has become one of the benchmarks for product testing and consumer experience while developing a unique brand experience. Thanks to our values, our teams, our independence and our human-sized structure, we are committed to developing a **close and quality relationship** , while remaining *flexible* . Thanks to this, we can **agilely** support our clients in building the best product or service offering, in order to **maximize the impact of their marketing mix** and **strengthen the connection between consumers** or customers and their brand. ## Why our signature? #WhatReallyMatters! ### Because it is important to make the right decisions quickly and simply We help our clients grow their business and focus on what really matters by removing data noise, insignificant information and demonstration, to leave room only for essentials: key lessons learned, operational recommendations, convictions. ### Because it is necessary to combine the rational and the emotional to obtain the real perception of the consumer/customer To understand what is crucial, we go beyond the declarative, beyond the rational, to identify the real drivers of appreciation and behavior. Our methods are based on the most recent theoretical foundations, which emphasize the importance of emotions in decision-making processes, and on our resources which favor spontaneity and quick access to essential information. ### Because you need clear results and operational recommendations Our reports and presentations, which highlight key points, are transferable and mobilizing, for clear and effective actions. We offer documents adapted to each internal representative of our clients, from the summary for the attention of the management to the detailed results for the research managers. We take care not to blur the message with what could constitute an obstacle (incidental information, too voluminous reports, demonstrations without convictions). ## A team of specialists at your side Our team of specialists supports you in your projects.Assigned to your brand, they will allow you to understand your targetsand adopt the most effective marketing strategy to achieve your goals. ## *Untitled section* ### François ABIVEN #### CEO **François has been managing Repères since 1998. There, he has been able to develop his passion for marketing studies and methodological innovation.** The entrepreneurial dimension of Repères is also a great source of satisfaction for him. It is a great human adventure: a close-knit team has been able to create a fulfilling and supportive environment while respecting fundamental values, namely ethics, high standards, the constant search for progress, and long-term customer partnership. ### Benedicte LUNEL #### Partner and Department Director **Bénédicte has been supporting advertisers for over 20 years in understanding their market, developing their offers and their brands, in France and internationally.** With a dual marketing and sensory profile, Bénédicte has developed strong methodological expertise, both in cosmetic and food fields. She actively participates in the implementation of new innovative protocols, such as the integration of emotions. ### Antoine MERY #### Partner and Department Director **Passionate about the marketing of consumer products, Antoine has been supporting advertisers and SMEs in their development strategies at national and international level for over 25 years.** The renewal of the proposed methodologies allows it to offer its customers the best answers to their problems, at the best cost price, in a spirit of partnership. By capitalizing on the diversified expertise of its teams, it intervenes throughout the innovation process: from deciphering consumer expectations to identifying promising concepts to finalizing product mixes. ### Armelle KRUMMENACKER #### Pole Director **Armelle has over 20 years of experience in marketing studies.** She supports her clients in understanding their markets and helps them develop strong offers and brands. Listening to their specific needs, Armelle is particularly keen to build a real partnership with her clients. ### Sandra DUBRULLE #### Quantitative Studies Client Manager **A graduate of the IAE of Bordeaux, Sandra grew up in the world of studies on FMCG categories and in particular beauty and hygiene products.** With nearly 20 years of experience in institutes, including 15 years at Repères, she is an outstanding advisor to help cosmetic brands build a strong identity and improve their offer. Her expertise allows her to imagine and design innovative study protocols such as testing with professional targets or hybrid methodologies. ## Our history in a few key dates **1980**Founding by Nadie de Saint-Jores --- **1998**François Abiven CEO --- **2006**First uses of online communities for consumer product testing --- **2007**Repères, the world's first research institute to set up in a virtual world (Second Life) --- **2008**Research on nonverbal measures --- **2014**Creation of the R3MSCORE emotional measure based on spontaneous language --- **2017**Creation of the start-up The Lab in the Bag, design of multi-sensory immersive spaces (spin-off of Repères) --- **2019**Launch of the start-up R3m Score, emotional language analysis software (spin-off of Repères) --- **2023**Integration of the R3m Score emotional measurement at Repères in Preference Mapping methodologies ## Two other companies of the Groupe Repères #Innovation #EmotionalMarketing #Immersion #Multi-sensory ## R3m Score® A revolution in understanding and evaluating customer experience Because the world is constantly changing, accelerating and disrupting norms, we must succeed in seizing the moment, breaking away from fixed standards and capturing what really makes sense. **The R3m Score® approach** perfectly meets this new imperative and marks the end of rationalization and induction biases, convenience responses or deferred responses. With R3m Score® , you finally have access to real-life experiences and the totally personalized and spontaneous expression of perceptions. #### Links - [Learn more](https://r3mscore.com/) ## Immersive studies with The Lab in the Bag® ### Immersive multisensory spaces© Immersive rooms are multi-sensory spaces (sight, smell, hearing, touch, taste). They are standard or adaptable, modular and fully customizable. This polysensory experience tool makes it possible to measure consumers' appreciation of a product in a given context as close to reality as possible. ### A range of mobile sensory booths© to standardize the grounds Constantly innovating, The Lab in the Bag® also offers a **range of sensory booths© available for rental and purchase.**These booths guarantee strictly identical testing conditions, regardless of location or time of year. These spaces are modular, flexible and easy to install. #### Links - [Learn more](https://thelabinthebag.com/fr/) ## Our partners ### Business network **We have established long-standing partnerships with partners who are excellent in their field and whose expertise complements ours.** Émulsion Créative is an agency providing facilitation, coaching, training and consulting in innovation management. [Learn more](https://www.emulsioncreative.com/) A data management specialist, Double Précision processes data and offers tailor-made statistical solutions. [Learn more](http://doubleprecision.fr/notre_approche.htm) ### Professional network **We belong to a professional network that guarantees professional ethics, respect for processes and practices, promotion of our values, and innovation in our profession.** A union representing research professionals in France, SYNTEC Etudes is a privileged place for exchange, confrontation of ideas, development of reflections and action programs to provide the best service to their clients. [Learn more](http://www.syntec-etudes.com/) International association of market research professionals, it encourages and improves practices in the field of studies. [Learn more](https://www.esomar.org/) A national marketing association, it gives professionals in the field the means to mobilize the full power of marketing to serve the future of their business. [Learn more](https://www.adetem.org/) The French Society of Sensory Analysis brings together players in sensory evaluation, both in terms of sensory approaches and consumer approaches. [Learn more](http://www.sfasenso.fr/) Cosmetic Valley is a competitiveness cluster whose mission is to develop the cosmetics and perfumery sector in France. [Learn more](http://www.cosmetic-valley.com/) ### University network **Our innovation approach is fueled by work carried out in collaboration with researchers and establishments recognized in their respective fields.** The leading European school of engineers and managers in the field of living things and the environment. [Learn more](http://www.agroparistech.fr/) A unique research center within the hotel and catering higher education institutions that studies the human-food relationship. [Learn more](https://www.institutpaulbocuse.com/) California's public university, ranked among the nation's top in agriculture, environmental sciences and veterinary medicine. [Learn more](https://www.ucdavis.edu/) CERAG (Center for Applied Studies and Research in Management) is the Research Unit of the University of Grenoble Alpes (UGA) dedicated to management sciences. [Learn more](https://cerag.univ-grenoble-alpes.fr/fr) # Methods (page) - url: https://www.en.reperes.eu/methods - main: false ## Methods ## *Untitled section* 10 last